Ash K Holm
The Institute by Ash K. Holm

Babe! I'm so excited
to meet you.

There's no wrong answers here. I want to gain insight about your makeup journey so I know who I'm talking to and how I can best serve you.

a couple of minutes

Whose face do you
love to paint?

Where are you in your artistry
right now, honestly?

What part feels the hardest
right now?

What do you wish someone
would actually teach you?

What kind of support would
help you grow the fastest?

What do you want your work
to be known for?

If I could help you with one thing
right now, what would it be?


Be honest: what do you
hoard the most?


If I could teach your own hands
one thing, what would it be?

When you do your own
makeup, what's the vibe?

What's the compliment you'd
happily hear forever?

What would you love to be
able to pull off on your own face?

Your dream look, the thing you keep chasing, the one you can't quite get right. Say it how you'd say it to a friend.


Your name, and where
to find you.

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From Ash's glam room · straight to you

The unwritten rules are just unpublished. Publishing them is why I built this.

— Ash
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